Today we’re sitting down with Marco Groot, CEO of Hilverda De Boer USA to discuss:
- his childhood growing up in Holland and the role flower farming played in his formative years
- why he has a life-sized cutout image of Elvis in his office
- why he decided to go the ‘trade’ route rather than the ‘farming’ route in the floral industry
- how one summer changed the course of his life and landed him in the US
- how the Dutch Flower Auction works
- why it’s sometimes difficult for family farms to change hands from one generation to another
- the Hilverda De Boer Webshop and mobile app (Just go to the app store on your device and search for ‘Hilverda De Boer B.V.’)
- how Hilverda De Boer can aid designers in sourcing blooms for destination weddings
- logistical details of flower deliveries
- how he and his partners continue to grow the company with their clients in mind
- what he looks for in a salesperson when hiring
