Today we're visiting Jennifer Haf, owner of BLOOM in Charlevoix, Michigan to discuss:
- how her garden grown flowers paved the way to a thriving wedding + retail flower business
- how her business has grown and changed alongside her family life over the years
- running a flower business in a seasonal location
- thinking through an exit strategy for retirement
- how she curates her retail shop
- rebranding
- sourcing from makers for retail
- her interest in product development
- her educational journey in floral design
- her Open Book program of one-on-one learning opportunities
- how she tackles the engineering behind the large installations she offers her clients
- refining the 'less is more' minimalist aesthetic
- enjoying leisure time to balance work life
- her cutting garden and how she utilizes local farm
How to Connect with Botanical Brouhaha:
Links mentioned in this episode:
Click here for more info on Alison Ellis's email, proposal, contract, and work flow templates or visit the Real Flower Business website here.
