Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:
- how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
- her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
- the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
- the process of recycling post-event flowers and supplies
- the fee structure for Garbage Goddess services
- partnerships between Garbage Goddess and artists who create art with post-event flowers
- her annual pilgrimage/retreat to Costa Rica
- environmental-friendly installations
- how she measures success
Links mentioned in Episode Fifty-Two:
See more of Liza’s work here:
Peartree: Website | Instagram | Facebook
Garbage Goddess: Instagram
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Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)
BB Podcast Sound Engineer: Landon McGee
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