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Rihanna hasn't put out an album since 2016. 

SEVEN YEARS. 

Even as her contemporaries' careers have skyrocketed. Even as amazing artists have come into themselves who would make EXCELLENT collab partners. Even as newer folks have come into her market saying/doing things she probably would have liked to. 

 Instead, Rihanna has been busy giving us Fenty Beauty and Fenty x Savage lingerie line (a billion dollar valuation among both brands that have very successfully grown by focused on underserved markets. Talk about high impact, high profit!!!). She started and exited a short lived high-end fashion brand (she tried and failed some stuff, keeping her identity of a successful entrepreneur). She took time to start her family. 

And still came back into music at the single most viewed sporting event in the world.

 Regardless of her privilege and the weight her name carries, her career the last decade is a masterclass in capital I identity. Here's what I'm taking from it: 

 

Questions to ask yourself: 

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