Scott jams with Fiona Bateman, Head of Brand marketing at Menulog and overseer of the massive brand repositioning that put Menulog back on the home food delivery menu for Australians. She talks strategy and research and the valuable role a brand ambassador like Snoop Dogg plays in reaching the right audiences, as well as media choices and partnerships. They explore competing with global big guns, launching the new brand right in the middle of COVID, and managing the customer experience when you don’t own the food providers or the delivery fleet. Fiona discusses Menulog’s place within the global Just Eat empire and the valuable learnings she still applies today, from her time working for a startup where bravery was king and nothing was off the table brand-wise.
