Scott jams with Lucas Patchett, CEO and co-founder of Orange Sky, the incredible not for profit brand powered by generosity, trust and everyday volunteers. Originally Orange Sky Laundry, the organisation runs a fleet of vans and provides showers, laundry and conversation to people who most need it. Lucas shares about the origins as well as the organic growth of their brand, the key aspects that build and maintain trust and ownership, and the multiple strands of their internal brand across supporters, staff and volunteers. They discuss Lucas throwing in an engineering/commerce degree to create a social purpose business brand (i.e. not for the money), it’s life beyond Australian shores and its global potential. And Billabong and Patagonia get a discussion too.
