In this episode Scott jams with Mim Haysom, Executive General Manager, Brand & Marketing for the Suncorp Group, about the family of insurance brands they own, including AAMI, AAPIA and Shannons, and the way each has its niche in the Australian market. She reflects on her time in agency land, owning the officially ‘most recognised jingle’ in Australia, creative effectiveness and the secret to brand salience and keeping old brands fresh. She shares her approach to customer research, the importance of being agile and responding to cultural moments, and literally getting to know your customer face to face to stay current and customer focused. It all rounds out with a look back at some classic and memorable campaigns from the 70s and 80s where both host and guest show their age.
