Scott jams with Naomi Shepherd, Group Industry Director at Facebook and Instagram, to discuss the power of mobile to grow brands, the remarkable role of content creators who become influencers and trend-setters, and how consumer behaviour is the key driver to innovation and change on these global platforms. They explore algorithms, personalisation and what happens when platforms get it right, and wrong. They discuss the launch of ads on Instagram and the lessons learned, how they helped businesses get online during lockdown and Naomi shares a sneakpeek into some of the innovative directions Facebook is preparing for the future.
