Scott jams with Nicole Schulz on everything brand reputation, her specialty within strategic comms firm Sefiani Communications. They explore why brands need help with their reputations, the glass box brands live in and how consumer savviness has changed everything. They look at celebrity endorsement, influencers, authenticity and accountability and how certain brands have strategically changed the conversations consumers are having about them. They also explore some cautionary tales and and mistakes to avoid and bask in a heap of really great advice from a specialist in her field.
