Scott jams with Steffen Daleng, the Chief Marketing Officer of Booktopia about selling books and selling anything online. They discuss competing with big international players, and winning, and the vital importance of constant communication with the customer. Steffen shares how Booktopia is contributing to the industry and literacy, on building and keeping trust and staying focused on doing what you do really well. Their mutual love of the Lego brand makes a showing as does the rise of gaming as a rival to movies and streaming, and the value of disrupting yourself to stay salient, grow and innovate while staying firmly focused in your lane.
