Scott jams with Yasmina Pinto, Head of Brand at AGL, Australia’s largest energy retailer and energy generator. They discuss the long history of the brand, the challenges surrounding differentiation of a commodity most people take for granted, AGL’s strength in staying connected to customer’s needs and wants, and the importance of the people who live the brand every day in their work. They explore the relationship between brand and marketing, restoring human engagement in a performance marketing-driven world, and the role of brand across every touchpoint of an organisation. Yasmina talks about her passion for luxury branding and the joy of a brand experience that is fully manifested for the customer.
