What do you do when your product makes people pause, laugh—or even cringe? In this episode, Jaci and Michael talk with Rochelle Paulet, Marketing Director for Evolve Rat and Mouse Birth Control (yes, really), about the art of branding something the world didn’t know it needed. Rochelle shares what it takes to launch a category-defining […]
The post Not Your Average Brand Story w/ Rochelle Paulet appeared first on brandRUSSO.
