162. Are you chasing distribution that could quietly bankrupt your brand? More shelf space does not always mean more profit—and the wrong retail placement can derail years of hard work.
In this episode, I break down the difference between good distribution and bad distribution, and why chasing "any" retailer is one of the most dangerous mistakes emerging CPG brands make. You'll learn how to align distribution with your ideal shopper, how to avoid overextending your operational capacity, and how to prevent costly out-of-stocks that damage retailer trust.
I share real-world examples—including brands that nearly collapsed from chasing the wrong stores—and how you can grow sustainably in your backyard before scaling nationally.
Listen to related episodes to go deeper into building a profitable go-to-market strategy that extends runway and protects margin.
Get instant access on the show webpage: RetailSolved.com/session162
