184. Are deductions draining your cash flow and stealing your runway? If you don't control trade spend, it will control you—and your growth.
In this episode, I break down five proven strategies to dramatically reduce deductions, improve trade marketing ROI, and protect your margin. You'll learn how to become an expert in your retailer, leverage true category management, understand promotional causals, build airtight promotional agreements, and use scorecards to hold brokers and retailers accountable.
Trade marketing represents up to 25% of gross sales—yet most brands waste 70–90% of it. I'll show you how to flip that script and turn trade spend into a strategic growth engine.
Download the free episode guide and tools to start tightening your systems today. Then go deeper by listening to related episodes on category leadership, broker management, and trade promotion strategy.
Get instant access on the show webpage: RetailSolved.com/session184
