In this episode, Drew Eakins, the marketing manager from Hestra Gloves joins me to discuss the topic of specialization on a generalized level.
For over 80 years, Hestra has been crafting gloves for a variety of users in the outdoor and fashion industry. As a small company, Drew's role involves staying focused and saying no more than saying yes.
If you've ever asked yourself:
1. What does it mean to specialize?
2. What does it mean for a brand to specialize?
3. Should I niche down in my role?
Drew shares his experience around these questions and more as he pulls insights from his role as a generalist while working at a specialized brand.
Follow Drew and Hestra:
@hestragloves
@dreweakins
Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn
