Eric Porter has had quite a career as a mountain bike athlete. The highlights include being the first rider to grind handrails on a bike, competing in slopestyle for 8 years, then filming and traveling for multiple big free ride videos.
A few years ago, however, he reached a point where he asked himself what do I want to do? His career as a competing athlete was slowing down but he still had a burning passion for bikes and adventures.
In this episode, Eric shares how he re-branded himself, works with brands today and shares how he feels knowing his YouTube channel has helped countless other people share his love for mountain biking.
From the episode:
"When you find a sport that you love and you're able to go do it and get out of the real world and go ride a bike. It's the best feeling ever."
"As an athlete working with the marketing managers, one of my big things is - how do I make their job easier."
"It's not saying go buy this bike but creating a cool experience around the bike and connecting people. Trying to get the emotions out and get them to feel something. That's how you get the connection with a brand."
Follow Eric:
@portermtb
https://www.youtube.com/channel/UCnzDWHTbEE5UWd3WuQAX6zQ
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
