As the hubs and I jumped into our journey of building a product-based business in 2020, there was SO MUCH FEAR associated with it. The further we got along on the journey, the bigger the numbers got and my fear climbed with it.
I felt like a total beginner again at everything. Sure, I had a photography business, but I had never taken charge and marketed it like I needed so I was starting from square one in the new business as well.
As we began, we wanted to take things slow so we didn’t get slammed with all the things at one time!
We became beginner marketers, beginners at learning cash-flow, and beginners at where to begin when designing our own product line. It was scary because as we started to dive in, money started to dive out!
So, we took the first step in learning how to get cash-flow rolling which was t-shirts. We took it slow launching with a limited stock and as we went through the launch + sales, we were able to shift the systems we thought might work into what actually worked in the process.
When we got overwhelmed, we learned to take a step back and then come back again. Fear will never go away, we just have to learn how to keep putting one foot in front of the other when it creeps in so we can rise above it to keep going.
Here are the steps I've used to push through + I hope it helps you too!
