No more foraging for the perfect foundation, bronzer, to accentuate your beautiful brown skin. In Episode 12, Shemika Harmitt, an accomplished beauty publicist, chats about her Indie brand, Prime Beauty Cosmetics. Since its launch, Prime Beauty has received an outpouring of support from celebrities and influencers such as Cardi B and Nyma Tang as the brand redefines beauty standards and offers inclusive products for women of color. We discuss inclusivity in the beauty industry, Shemika's journey launching Prime Beauty, and tips she has for others starting their own business.
Find links and show notes at https://breakconcrete.com/bc012
Topics Covered:
- How and why Shemika founded Prime Beauty Cosmetics
- How Prime Beauty Cosmetics celebrates women of color
- Inclusivity in the beauty industry
- Challenges faced after launching Prime Beauty Cosmetics
- Finding beauty products for deeper skin tones
- The demand for bronzers accentuating deeper skin tones
- Research and marketing strategies
- Where Shemika draws inspiration
- Advice for others starting their own business
- Funding your business
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