For the past three years, the Breaking Sales podcast has explored how sales professionals and leaders can develop a high-performance mindset. Now, we’re looking back at the most poignant moments to create the Best Of series, where we feature curated segments on select topics to help you approach your sales conversations and prospecting with more intentionality.
In this episode, we will take a look at several clips focused on how to conduct your sales conversations with the prospect’s best interests in mind, not your own. We call this high-intent or benevolence. It runs counter to the low-intent mindset that many sales professionals have as they try to persuade their way to closing the deal. We’ll visit conversations on asking tough and meaningful questions, the power of staying in the moment when listening, and give a real-world example with guest Stephen Shedletzky of how he applies benevolence in his own business.
