When you open a bricks and mortar store, you're often forced to make a decision between a store with less foot traffic, but low rent, or the store with more foot traffic, and higher overheads.
With each of these choices, comes a tradeoff. The lower rent means that you can invest more money into stock, advertising and staff and grow your business at a steady pace. The higher rent option puts you in a position of having to achieve a higher turnover of products and sales, in order to stay afloat.
One of our Bringing Business to Retail community members, Jesse, opted for the lower foot traffic-lower rent store. She says "we're on a shoe-sting budget, have great word of mouth and a good Facebook presence, but we're not in a good foot traffic location and need to inexpensively figure out how to reach grandparents who may not be wired as well as moms of 10& under".
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