Show Notes
Every week in retail and e-commerce Facebook groups, the same question appears. Sales have dropped off. Is anyone else experiencing this? And every single time, the comments fill up with store owners saying the same things back to each other - it's the economy, the algorithm killed my reach, I've tried everything and nothing works.
But here's what almost nobody says: what they've actually been doing for marketing.
In this episode Salena Knight gets into why the revenue rollercoaster - that exhausting cycle of a good month followed by a slow month followed by a so-so month - is almost never about the economy or the algorithm. It's a mirror. And once you understand what it's reflecting, you can actually do something about it.
In This Episode:
Why your sales today are almost always a reflection of your marketing three to six weeks ago
Why doing a little bit of everything across every platform gives you exactly the results you'd expect
What campaign-driven marketing actually looks like and why it makes everything else easier
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