In this episode of the Bringing Business to Retail Podcast, I’m joined by retail buyer and showroom founder Erica Kiang to unpack the strategies that separate successful retailers from the rest. Whether you’re stocking your own shelves or trying to get your product into stores, Erica shares hard-won insights from her experience with brands like Ann Taylor, her own boutiques, and now as founder of the Babel Fair Showroom.
We talk about:
How to buy like a pro (even if you’re not a big box store)
What makes a product a true bestseller
The power of customer personas and real-time feedback
Why exclusivity and territory still matter in retail
And how even small retailers can negotiate product exclusives
If you want to stop guessing and start curating collections that move, this episode is your guide.
Connect with Erica Kiang:
📘 Facebook: facebook.com/profile.php?id=111944
📸 Instagram: @erica.kiang
💼 LinkedIn: Erica Kiang on LinkedIn
