In this episode of the Redefined Business Podcast, host Brittany Schroeder speaks with Eden from Maven Made Copy about the power of SEO for business growth. They discuss the importance of diversifying traffic sources, not relying solely on social media, and how SEO helps attract qualified leads. Eden shares insights into blogging, backlinks, and how to build domain authority with search engines. She also provides practical strategies for earning backlinks, including guest blogging, podcasting, and creating valuable content.