Google Executive, Constance Knight, explains how you can successfully take your digital media platform to the next level. She takes us step-by-step on how to begin, who to partner with, and how to measure success in the digital sphere.
Constance Knight's core strengths include, but are not limited to, content strategy, deal structure & negotiations, and revenue growth & monetization. She is currently the Head of Multicultural Content Partnerships for Google/Youtube where she is responsible for managing account strategy and content licensing negotiations for the distribution and monetization of digital content based on ad-supported and subscription revenue models.
https://www.linkedin.com/in/constanceknight/
TIMECODED DISCUSSION THEMES:
1:14 How to Evaluate and Measure a Business - Earnings Per Share; EBITDA; Market Capitalization
3:40 Key Performance Indicators for a Digital Business - Click-thru rates and social engagement metrics
4:53 Marketing & Promotion Tools for Digital Businesses - Digital media buys, sponsorships, and brand integrations
6:30 Brand Integrations & Sponsorships - What are they? And how can you effectively use them in your digital business?
9:40 Resources and Publications for Info on the Biz - Dun & Bradstreet, Tech Crunch and Google Trends
11:50 Growing Trends - Live-streaming, cord-cutting, and TV as the new content portal
14:22 Chromecast - Understanding it and navigating it
17:08 VR & AR - Growing trends of virtual reality (VR) and augmented reality (AR)
19:24 YouTube Spaces - Available for YouTube creators and #YoutubeBlack is the Black Community on Youtube
20:51 OTT Marketplace - Opportunity to reach niche markets
22:31 Growing Markets - People of Color and Multi-Cultural Audiences
26:00 Net Neutrality - Issues surrounding itÂ
