Jon Miller, CEO and Co-Founder of Engagio, joins the Bryan Kramer Show for real talk on finding the right marketing automation balance without sacrificing that human-to-human interaction.
In This Episode
- How unprepared technology gave personalized marketing interaction a bad name
- Why successful marketing technology means something that is an operational (not capital) expense
- Why demand gen marketing means untargeted fishing with a net
- How science and hard data leads to better human interactions through relevance and resonance
Resources
Visit BryanKramer.com to hear more Human Conversation.
