Description

Sally Hogshead, Hall of Fame Speaker and Best Selling Author, joins the Bryan Kramer Show for some real talk on the power of fascination through difference and how you can overcome pitfalls with the three D's: Delegate, Discipline, Delete.

In This Episode

•  The history and power behind fascination
• Why it's not about being better than your competitor
• The importance of having a speciality and over-delivering
• How to get over pitfalls with the 3 D's: Delegate, Discipline, Delete
• Why a low point in your life is an opportunity for reflection and improvement

Resources

• Sally Hogshead on Twitter: @SallyHogshead
• How The World Sees You
• Fascinate: How to Make Your Brand Impossible to Resist
• VisualThesaurus.com
• Scaling Up: How a Few Companies Make It... and Why the Rest Don't
• Brand Fascination Profile

Visit BryanKramer.com to hear more Human Conversation.