Carrie Morgan, Author and Digital PR Consultant, joins The Bryan Kramer Show for real talk on building an online presence based on clarity of messaging, positioning, and target audience – then using that clarity to create trust, value and reputation.
In This Episode
- The importance of building a platform before writing a book
- Why marketing skills are not necessarily translatable to other products
- How rising above the noise is about more than just visibility online
- Why integrating a wide variety of PR tactics doesn't mean allocating a lot of resources to marketing
- How pausing your marketing leads to better conversions
- Why being successful means talking with your client about what they consider a success
Resources
Visit BryanKramer.com to hear more Human Conversation.