Most building-product strategies fail because they ignore the human element inside construction systems. This episode is about seeing what actually moves projects, before you try to change them.
đź“… ADVANCING PREFAB - DALLAS, FEB 2-4, 2026
Use code: BUILDPERSPECTIVES10 for 10% off! Register: www.Advancing-Prefabrication.com
Key Topics Covered:
• How construction projects quietly shape material decisions long before a spec is written
• Why sales language, technical fluency, and innovation strategy must convergeÂ
• The hidden learning curve behind product adoption and market intelligenceÂ
• How ecosystem thinking reveals overlooked commercial opportunitiesÂ
And what it takes to observe real problems before trying to "innovate" solutions.
Take the Project FluentÂ
