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This episode of Business Diplomacy Today explores the importance of measuring external impacts in society and how companies can incorporate sustainability practices. Our guest expert, Matthias Mahlendorf, discusses the performance measurement for managing sustainability, performance, and digital transformation of management control. Topics include measuring social value, the benefits of sustainability for companies, normative aspects of measurement, and the cost of carbon emissions. We also learn about sustainability-linked bonds for financing large companies and whether small and medium-sized companies can also benefit. Please tune in to learn about various models companies can coexist with regarding ESG and switch from maximizing shareholder value to maximizing value to society.