We’ve all sat through bad slide decks—but what about the ones that change history? In this episode of Is This Really a Thing?, Dean Paul Jarley is joined by Jim Balaschak, Dr. Mike Pape, and Derek Saltzman to explore whether the so-called “billion-dollar PowerPoint” is myth or reality. From Airbnb and Tesla’s iconic pitch decks to the role of storytelling, trust, and investor psychology, they unpack what makes a presentation powerful, what doesn’t, and whether AI or new tools might one day dethrone PowerPoint.
Featured Guests
Michael Pape, Ph.D. - Dr. Phillips Entrepreneur in Residence & Professor of Practice, Management
Jim G. Balaschak - Principal, Deanja, LLC
Derek Saltzman - Co-Founder & Chief Executive Officer, Soarce
Episode Transcription
Paul Jarley: We've all sat through terrible slide decks, but every so often a PowerPoint does more than communicate. It creates value. Think of the pitch deck that launched Airbnb, the presentation that convinced investors to fund Tesla or the strategy decks that shape billion dollar mergers. So is the billion dollar PowerPoint really a thing? Can a few slides actually change the course of business history, or is it just a fancy way of describing really good storytelling?
This show is all about separating hype from fundamental change. I'm Paul Jarley, Dean of the College of Business here at UCF. I've got lots of questions. To get answers, I'm talking to people with interesting insights into the future of business. Have you ever wondered, Is This Really a Thing? Onto our show.
To help me figure this out, I've invited three guests. Jim Balaschak is an alum of the college, in our Hall of Fame, and a serial investor. Dr. Mike Pape is an Entrepreneur in Residence here at the College of Business, and Derek Saltzman is a former winner of the Joust and is co-founder of a company called Soarce. Thank you gentlemen for being here today. We've all seen really bad PowerPoints. Talk a little bit about what makes a great one. Jim, I'll start with you.
Jim Balaschak: A PowerPoint that catches my eyes shows a big potential market, a problem they've identified that they have a solution for that they can make money on. It's not necessarily always the slides, but the slides can quickly convey the idea of the thoughts. And a lot of times before I meet with a founder, I'm emailed the pitch deck and going through the pitch deck helps me determine do I want to pursue this to the next step, get on the call with the founder, have them pitch it to me? I think it's a good way to open the door.
Paul Jarley: The quality of the pitch deck tells you something about how serious and well thought out this is, right? So a schlocky one can really close the door, maybe more than a really good one can enhance it. Is that fair in your view?
Derek Saltzman: Yeah.
Paul Jarley: Derek, what do you think?
Derek Saltzman: I think there's a lot to take into consideration with the audience and the stage gate of when you're first starting a pitch or when you're trying to interact. There's multiple decks for multiple stage gates. So in the first beginning intro, like for instance, how Jim said, when you're trying to send and get that initial meeting, it's all about a hook. Can you describe what you do in the most succinct, effective way possible to get the message across of what the problem is, how you're solving that problem, and what's the revenue potential like he described? Because that's what all investors are really looking for. Once you move past that initial stage gate, you have much more detailed decks that go into your financials that go into your true revenue model, your business model, maybe your IP strategy, and a variety of other topics. The overall optics and the overall clear messaging is I'd say the two biggest things.
Paul Jarley: Mike, what do you tell students?
Michael Pape: The way I deal with the pitch deck is treat it as just one element of a much bigger picture.
