We can get full agreement about the difficulty of predicting the future. So for our purposes it would be correct to refer to the future as the unknown.
There is one thing we know about this unknown future: for the long term it will not turn out well. The future of living beings is death. According to the Small Business Administration, the average duration of a small to medium-sized businesses (SMB) business in the United States is less than five years. We could go on.
As owners of small to medium-sized businesses (SMB's), the best practice is to plan for the future. Yet, most SMB's do not have written planning in place. The real reason for the lack of written planning is fear of the future.
