Vicky has an issue with a certain type of bragger marketer that tries to sell you secret marketing tips and ninja tricks to help you become 'successful'. She believes this type of marketer is often dishonest and flashy for a very strategic reason – to get you to buy their stuff. In reality, these flashy and bragger types are broke with maxed out credit cards. Be careful who you try to emulate as it can create unrealistic expectations of success and what you truly deserve.
Key Takeaways:
[2:10] Joe saw an owl in the backyard!
[2:45] You don't need ninja tricks to succeed with your marketing.
[3:15] Know a marketer that's 'crushing it' and is a huge bragger? They're wankers.
[4:00] People trying to sell the 'secret' formula = a red flag.
[4:40] Most of what those marketers are talking about is bullshit.
[5:00] Those marketers don't understand what they do themselves and try to make it extra complicated when it really isn't that hard.
[8:40] All this 'bragging stuff' tends to be very fictional and filled with lies.
[9:15] People can be deceiving. Flashy people tend to be broke!
[10:40] Those flashy people are just trying to put up a show for you.
[11:20] Sometimes you don't know certain things until you try them out, but just be upfront and honest.
[12:15] Beware of what people are actually doing vs. saying they're doing.
[12:30] Success isn't always measured in pounds. It's measured based on how you choose to live your life.
[12:55] So, the point? You don't need ninja tricks to make your marketing effective!
[13:15] Vicky shares an example of what not to do.
[15:35] Did you know copywriting is actually the fourth most important thing you could do?
[19:50] You don't have to be a good writer, but you also can't get away with being illiterate.
[21:15] Long copy or short copy? Vicky explains.
[23:15] What should your sales copy contain? Next week Vicky and Joe will talk about that topic in much more detail!
Mentioned in This Episode:
