This is a followup on last week’s conversation about sketchy marketers using ‘ninja tricks’ to fool their audience. Vicky and her husband Joe discuss what the AIDCA acronym means and why you should always apply it to every article you write. She shares her personal tricks on what makes a good article catchy, honest, and engaging.
Key Takeaways:
[6:00] Vicky does a quick recap of last week’s episode.
[6:45] After the podcast, go to www.tinyurl.com/bfs-ninja.
[8:20] This week Vicky is expanding on her topic of non-ninja marketing tricks you need.
[10:05] Joe explains the ‘AIDCA’ acronym - Attention, Interest, Desire, Conviction, Action.
[11:25] Every article you write needs to have AIDCA.
[13:40] A good article has a compelling headline that screams out a specific problem.
[15:00] You need to find your customers’ dog poo.
[15:40] Don’t be clever or funny with your headline.
[16:25] Don’t do click bait titles either!!!
[17:35] Marketers are starting to use click bait titles, but it creates distrust.
[18:55] Once you’ve got their attention, you have to move on to the interest.
[20:55] Don’t be boring. If you follow this formula, it’ll be difficult to become boring.
[21:10] Did you know, this podcast would make you not boring!!
[21:25] Don’t make people say, ‘so what?’ when reading your article.
[22:25] What makes you special compared to your competitor?
[23:45] Why do you choose specific brands when you do your shopping? What makes those brands special?
[24:25] You’ll have to come back next week for a detailed explanation on the Conviction and Action part of the acronym!
Mentioned in This Episode:
www.businessforsuperheroes.com/