Vicky is disgusted about the racism that has come out of the woodwork since the Brexit decision. She encourages everyone to stand up against it as it should not be supported or ignored by any means necessary. Vicky also dives into what you can learn about the Brexit decision on a business level later in the show. But politics aside, Vicky and Joe continue their conversation from last week about the AIDCA acronym and what it means for your marketing.
Key Takeaways:
[1:45] Vicky is sad/angry about the Brexit.
[2:40] Vicky doesn't recognize the country she lives in right now. Lots of racists have come out of the woodwork.
[4:05] Stand against racism.
[5:00] Last week we left you hanging on the AIDA/AIDCA acronym.
[7:30] If you want to know what not to do? Look at the yellow pages. The adverts are boring!
[11:25] What does Joe do to attract clients?
[12:10] Vicky shares what she does to attract clients.
[16:20] People will be worried about being ripped off.
[16:35] Vicky never guarantees results when she is marketing because there's no legitimate way to do so.
[16:55] Address your customers’ concerns before they do.
[18:10] Seems simple, but you have to ask for Action.
[19:15] Reiterate to your potential customer the consequences of not taking action and why they must do it with you.
[20:10] You don't need weird and sketchy marketing tricks to get people to buy from you.
[20:40] Why do you pick the products that you pick at the supermarket? Think about it and then translate that conversation into your business.
[22:10] What lessons can be learned from Brexit?
[24:55] Throwing logic and facts at someone who is emotional isn't going to work.
[25:55] Vicky believes this has done a lot of damage to the British economy.
[27:55] Thanks for listening!
Mentioned in This Episode: