Vicky invites Stefanie Arroyo on to the show. She is a copywriter and a brand messaging strategist. On today’s show, Stefanie discusses the benefits of the Myers -Briggs Type Indicator (MBTI) tests and why you should know what your personality type is, as well as the personality type of your ideal customer. If you don’t know your customer, then you cannot market to them!
Key Takeaways:
[1:40] Stefanie created some drama on Facebook about crappy engagement.
[4:10] At the end of the day, engagement is not just about likes and comments.
[5:05] Who is Stefanie?
[5:55] Stefanie has her own Facebook group. However, she changed the Facebook group name and several people left because of it.
[8:40] Stefanie helps her clients really get into their ideal customer’s shoes.
[10:30] You want to understand your ideal customer’s personality type.
[14:10] How has the Myers-Briggs test helped Stefanie’s clients?
[19:50] It’s always good to repurpose your content throughout different mediums.
[20:40] People can change personality types!
[22:15] Vicky tends to be a bit skeptical when people try to put someone in a category or a box.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Marketing, Not Mindset Facebook Group