Kenda Macdonald is an Automation Ninja with a background in Forensic Psychology. So few people actually look at their website from a behavioral perspective and that’s where Kenda and her expertise over at Automation Ninjas come in handy. On the show, Kenda shares tips on how you can be GDPR compliant (and what it is) and how you can structure your website so that it makes sense to your target user.
Key Takeaways:
[1:50] Who is Kenda and what does she do?
[3:25] What is GDPR?
[6:00] What do marketers need to do to be GDPR compliant?
[8:05] You have to get your current list onboard as well with the new policy. It doesn’t just apply to new subscribers or customers.
[9:55] Will you lose subscribers?
[10:45] Want to get compliant? Check out the InfusionSoft Pack (link in the show notes).
[12:55] What did Vicky and Kenda do last weekend?
[14:35] Every page on your website needs to have a purpose.
[17:15] Vicky feels in control of her website again and has a deeper understanding of how to target her audience from a behavior perspective.
[20:05] Being able to get away from your business from time to time really frees your brain up and lets you become more creative.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book