Vicky and Joe settle down to talk about plumbing, Joe’s magnificently bouffant lockdown hair, and the bullshit of rugged individualism. Yep: we’re talking about why you need to stop trying to be unique, and instead be uniquely valuable. It’s not as naff as it sounds: tune in to find out why this idea of “uniqueness” may be holding you back from writing your book, and what you want to focus on instead.
Key Takeaways:
[5:45] Vicky and Joe have no hot water!
[8:45] Vicky hears a lot of excuses as to why people haven’t written their book yet!
[12:20] There are very few idees out there that are truly ‘unique’. What makes it unique is you!
[16:45] You don’t have to be the best in order to write about your expertise.
[17:00] You also don’t have to go about this journey alone!
[21:10] The bar to doing good work is so low because very few people actually do what they say they’re going to do.
[23:05] When you bring value that makes you unique.
[24:15] Vicky shares some examples of how you can stand out.
[29:10] What should Vicky call her new coaching program? Send her a message!
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The Subtle Art of Not Giving a F*ck, by Mark Manson