Writing a book is not a linear journey—and although it's amazing, it's also haaaaaard! Vicky interviews John Holcroft about the book he's writing—and he shares the most awesome advice and insights about how to talk to people (or really how to listen) and how to make people want to talk to you, instead of climbing out of bathroom windows to escape. Enjoy!
Key Takeaways:
[2:15] A little bit about John and how he got into this line of work!
[2:55] Want to know if your product will work? Talk to your clients!
[3:10] People are afraid to talk to their ideal clients about their product. However, launching a product no one wants is even worse!
[7:10] How do you talk to your ideal client? John shares how he got over the anxiety of interviewing his ideal client.
[8:55] Hard pitching people doesn’t work!
[14:20] We’re not taught to have the hard conversations. Practicing this skill takes time.
[15:05] Most people are just waiting for their turn to talk.
[17:45] John shares a client story where things went horribly wrong.
[20:15] When John launched his beta course, it was scary. He didn’t know if it would work, but he knew he had to collect feedback.
[22:00] When you talk to people who want your service, you’re able to cut the fat really quickly and condense your product offering down to something people REALLY want.
[22:20] When is John’s new book coming out?
[24:50] The biggest step to writing your book (sounds dumb, but) is writing. You have to take that first step.
[27:00] John had to overcome his perfectionist tendencies when writing. It was a real challenge.
[29:10] The first draft is for your eyes only. Don’t try to perfect it just yet. Write for you in the beginning.
[30:35] Vicky has some rapid fire questions for John.
[31:45] How do you make your product special? By making it useful!
[37:10] Want to grab a hold of John’s book? He’s got a secret ‘beta readers only’ copy out now. Connect with him through his website!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
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