This week, Vicky is talking to Team Moxie Member John Holcroft about his new book, Be a Client Whisperer. It’s been a long time coming and it’s worth the wait—join Vicky and John as they dig into why he wrote his book, why everyone needs to read it, and how YOU can become a client whisperer. Part 2 follows next week!
Key Takeaways:
[2:07] John describes how he became an entrepreneur that made a great product nobody wanted.
[7:53] A sparks card is not a reward card.
[10:59] Another project John worked on that didn’t really go anywhere.
[15:15] John started writing a different book called Don’t Start Coding.
[16:55] In Chapter Seven of Be a Client Whisperer, John describes the perfect example of people not listening to each other.
[20:06] No one notices good marketing. It is when someone just tries to sell, sell, sell that people notice how yucky bad marketing is.
[23:35] There are worksheets in John’s book to help business owners change their habits.
[26:32] John struggled to interview people for his project.
[30:29] What to expect from Part 2 and how to get a copy of Be A Client Whisperer.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Be A Client Whisperer: A short guide on getting clients to tell you what matters