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One of the most effective forms of advertising right now comes in the form of third-party validation. Is your business going the extra mile to secure the five-star review?

Phillip Stutts, founder of Win BIG Media and author of “The Undefeated Marketing System,” outlines this data-driven marketing technique that could prove a game-changer for your company in this special episode of Business of Advice with Cody Foster. Other guests on this “Best of” episode include Ben Newman, David Bach, Keith Cunningham, Geoff Woods, Michael Hyatt and Rory Vaden.