In this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is.
Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose.
You'll hear about:
The difference between product-first and market-first thinking
How to define your most valuable patient type
What happens when everything aligns around who you're built to serve
Learn more at www.orange-gray.com