Should hearing clinics put pricing directly on their website?
It's one of the most debated topics in private practice, but the data is clear, and the behaviour of modern patients is even clearer.
In this episode, Oli explains why transparent pricing outperforms hidden pricing, what patients expect in 2026, and how clear price information can actually increase enquiries (not reduce them).
In this episode:
Why price transparency builds trust
What hiding prices signals to potential patients
How transparent pricing filters the right enquiries
The psychology behind online buying decisions
Why this approach works even for premium clinics
How to present pricing without devaluing your service
The surprising impact clear pricing has on conversions
Whether you're nervous about publishing prices or just want a better strategy for presenting them, this episode lays out the most up-to-date thinking.
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