"Gen Z just has no attention span." Nope. Your content just sucks.
In this episode, David Brickley breaks down why short attention spans aren't a generational issue—they're a boring content issue. If your video isn't grabbing attention, it's not because your audience is too distracted. It's because your content isn't good enough.
🔥 This episode covers:
Why blaming Gen Z is lazy marketing
The myth of "15-second attention spans"
What binge-watching and podcasting prove about content length
Why value and storytelling matter more than format
How to stop making excuses and start making content people actually want
📺 If they'll watch 8 hours of Netflix or 3 hours of a podcast, they'll watch you—if it's worth their time.
#ContentStrategy #GenZMarketing #AudienceEngagement #BusinessOfSocial #STNDigital
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
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