Your content isn't going viral because… it's not being shared.
In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn't nearly enough anymore.
📈 This episode covers:
- Why shares and DMs matter way more than likes
- How platforms reward highly shareable content
- What a share really signals about your content
- How to rethink your content strategy for discoverability
- The biggest red flag in an "impressive" engagement report
📬 If they're not sending it to a friend, it's probably not as good as you think.
#ContentStrategy #ViralMarketing #SocialMediaEngagement #BusinessOfSocial #STNDigital
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
--------------------------------------------------------------------------------------------------------------------------------------------------------------
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
--------------------------------------------------------------------------------------------------------------------------------------------------------------
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Listen to Business of Social on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix
