John Yorke, Managing Director at Angel Station and founder of the BBC's Writer's Academy, joins the Business of Story Podcast to share a unique perspective on the dynamic power of stories in the B2B world.
The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.
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- Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
In This Episode
- Mirror neurons and how they cause story to work on our brains
- How business communicators can be more effective with their stories.
- What happens when you realize that all business stories are quests
- Three big mistakes we make as business storytellers and how we can quickly overcome them
Resources
- Johnyorkestory.com
- "Storytelling for Business," John's online course
- "Into the Woods," by John Yorke
- "Wolf Hall," by Peter Straughan
- "A Time for Choosing," Ronald Reagan
- "The Essence of Storytelling Master Class" with Christopher Volger
- "The Prom Spot," Audi
- "Houston, We Have a Narrative," by Randy Olson
- "The Art of Dramatic Writing," by Lajos Egri
- "Wired for Story," by Lisa Cron
- E.M. Forster
- "The clues to a great story," TED Talk by Andrew Stanton, author of "Toy Story," "Finding Nemo," and "Wall-E"
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
