What do values have to do with your business? Isn't business just about making money? Danny Iny, CEO and founder of Mirasee and author of Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth, shares his reflections on how values can enrich an entrepreneur's life as well as become a core competitive advantage.
In this episode of Business Reimagined, you'll discover:
- What business is really about (hint: it's not just about money)
- The key indicator that sets apart great online courses (and other products) from mediocre ones
- How technology has made it virtually impossible to conduct business without ethics and transparency
- A simple barometer to determine, at any given time, whether you're conducting business with integrity
- Why online course creators have the exciting opportunity to empower people, not as a cause that's tacked onto their business, but as its core effect
Listen to this episode to discern what it means—and what it takes—to build a business that's aligned with your values:
Key Points:
- 01:30 - The opportunity for many to experience the magical convergence of making an impact in the lives of people and doing so profitably
- 03:46 - The true meaning of growing "rich"
- 06:38 - Game theory and how it relates to conducting an ethical business
- 10:56 - Danny's his definition of business
- 13:55 - The exciting opportunity for online course creators
- 14:13 - Consequences for online course creators who don't really care about their students' outcomes
- 17:04 - How Danny lets his values guide his business behavior
- 19:38 - An example of how ethical behavior pays off in unexpected ways
- 25:42 - Danny's advice to entrepreneurs who want to build businesses in alignment with their values
