Kathy Mormino became The Chicken Chick because she loved her chickens, wanted to share the abundance of eggs her chickens had produced and wanted to create custom egg carton labels. When she couldn't find any, she made her own. Kathy is a social media super brand...with almost 1/2 million likes on her Facebook page, 28,000 followers on Pinterest, 750,000 views on her YouTube videos and hundreds of regular comments on her blog posts, she knows a thing or two about building her brand online. Listen to this incredibly intimate interview with Kathy about her journey as the "accidental entrepreneur," what strategies she employs to get engagement on her social media platforms and the biggest challenge she's having in her business! http://BizWomenRock.com/196
