Okay, I was a skeptic, but Lena Phoenix has made a believer out of me! Her company Xero Shoes are lightweight performance sandals that people wear for running (yes, running!), hiking, walking, yoga and just about everything else you can imagine. It's for the person who hates wearing shoes, the athlete who isn't happy with their bulky and ill-fitting normal shoe wear and everyone in between. In this inspiring interview, Lena talks about how the company got started, how they drive traffic to their website (the majority of their sales happen online!), what she does when sh*% hits the fan and all about her experience going on Shark Tank! http://BizWomenRock.com/shark-weekshark-tank-xero-shoes-with-lena-phoenix
