In this episode of The Business Gay Podcast, host Calan Breckon speaks with email marketing genius, Sebastian Dziuk.
Sebastian is a professional speaker, U.S. Army Veteran, and founder of Dziuk Studios LLC, an email marketing agency helping LGBTQ+ and Allied professional speakers expand their businesses through email. He’s a contributing author to two books, Thriving in Business: Strategies for the LGBTQ+ Entrepreneur, and With Honor and Integrity: Transgender Troops in Their Own Words. As a queer, trans man, Sebastian uses his experiences to help others tell their authentic stories to elevate their messages.
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Links mentioned in this episode:
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Key Takeaways for quick navigation:
- [00:27] Sebastian Dziuk highlights the importance of storytelling and copywriting in his transition to email marketing after years in content creation.
- [02:00] An email list provides a direct communication line with your audience, essential in an unpredictable digital landscape.
- [04:03] Regular newsletters foster engagement and help maintain relationships for future product launches.
- [08:14] Service providers should focus on consistent lead generation through email marketing rather than chasing viral success on social media.
- [09:20] Offering a valuable lead magnet encourages potential subscribers to share their email addresses effectively.
- [12:09] The quality of your email list is more important than its size; engaged subscribers lead to better results.
- [14:40] Removing inactive subscribers from your email list improves open rates and reduces the risk of spam classification.
- [16:30] A case study shows a graphic designer leveraged their email list to launch a successful paid community, underscoring email marketing's effectiveness.
- [18:20] Sebastian is active on LinkedIn and offers consultations, committed to helping others with email marketing.
