Winemaker Adam Lee is our in-studio guest today on California Wine Country with Dan Berger and Daedalus Howell. He has enjoyed a distinguished career as a winemaker and winery owner and now he runs Clarice Wine Co. The last time Adam was on the show was this episode of July 14, 2021.
“If Adam Lee’s in the room, it’s gotta be Pinot Noir,” says Dan Berger, right at first. They are tasting a wine called Dial Tone, which has a picture of an old telephone dial on the label. For Adam Lee, Clarice should be, “…a very good honest Pinot at a reasonable price point.” It is 100% Pinot Noir with no alterations or additions. It uses the less expensive barrels which work well enough and are cheaper. This helps keep the retail price down. Adam remembers that the first wine he ever fell in love with was a 1989 Rocchioli Pinot Noir. It was great and cost about $13. Now he bottles this Pinot Noir and it retails for $19, so he achieved his goal. “Adam Lee is one of the greatest winemakers in America, period,” says Dan Berger.
Adam founded Siduri Wines and also made wine in Oregon and Santa Barbara. He has also started a project in France. Clarice was Adam’s grandmother, born in 1896. She was his best friend growing up and taught him how to cook. There are QR codes on the labels with extensive information about what went into the wine. There is a lot of relevant information that does not fit on a 3×5 index card. Some wineries don’t publish this kind of information. Some people care to know the pH of a wine.
